21st and make important decisions, on a matter

21st century can be best defined as the digital era, where
everybody is connected, not just locally, but all around the globe. The
technology has advanced so much that one can just reside in their home and make
important decisions, on a matter that is happening on the other side of the
world. How is this possible? How can technology be used for communication?
Business communication?

We live in an era of explosive scientific advancements, in the field of
technology and communication. Businesses have been utilizing these
advancements, for their growth and prosperity, which let them to venture into
the global market. Having access to the global market is one thing but communication,
which is another thing. Some of the factors influencing business communication
are Language Barrier, Cultural Differences and Education levels/Cultural Intelligence. “Differences between the sender and the receiver in
areas such as culture, age, gender and education require sensitivity on the
part of both parties so that the intended message is the one that is received” (Lehman
& Dufrene, page. 12). You have a
good start on your essay.  However, all of the highlighted passages are
directly quoted from sources, which does not meet the originality standard for
the course.  Please review and resubmit your assignment.

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Language Barrier can best defined as the inability between 2 parties to
communicate with each other, using a form of language. According to Mishra, it
is the most common communication hurdle which results in misunderstandings and confusion.
The term Cultural Differences or Cultural Diversity is often associated with
the term multiculturalism, which can be defined as, “a system of beliefs and behaviors that recognizes and respects the
presence of all diverse groups in an organization or society, acknowledges and
values their socio-cultural differences, and encourages and enables their
continued contribution within an inclusive cultural context which empowers all
within the organization or society” (Belfield, L. D). Cultural
Intelligence can be described as, “a person’s
capability to adapt as he or she interacts with others from different cultural
regions” (Lehman & Dufrene, page. 14).

All these factor influence business communication. It doesn’t matter how
advanced the technology might be, without proper understanding on cultural
differences, development on cultural intelligence and barriers to intercultural
communication, which is recipe for disaster, a company or a business cannot
become a multi-national giant. In fact, these factors are the foundations on
becoming a multi-national company. “Successful
communicators know that much more is involved when interacting across cultures,
genders, ages, abilities, and other differences, regardless of national
boundaries” (Lehman & Dufrene, page. 12).


Belfield, L. D. (n.d.). What is Cultural Diversity? Retrieved January 19, 2018,

Lehman, C. M., & DuFrene, D. D. (2017). BCOM8: business communication.
Boston MA: Cengage Learning.

Mishra, S. (n.d.). Language Barriers to Communication. Retrieved January 19,
2018, from https://www.businesstopia.net/communication/language-barriers


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