To evaluate how different organizations develop good business senses, three organizations of the same industry are chosen: McDonalds, Taco Bell, and Wendy’s. These three fast-food restaurants have different characteristics, however, all of them have the same business principles, almost the same products, and professional purposes. Operating systems of the chosen companies are properly developed so that their customers are able to get necessary help, services, and production in time. Among the variety of proofs that may be chosen to define the quality of services provided, customers’ desire to visit these restaurants and their hope to get the best services and food turn out to be the most powerful. The work of employees are organized in almost the same way, however, OMM costs and operations differ considerably. In this paper, OMM costs of McDonalds, Taco Bell, and Wendy’s will be evaluated to define what kind of method is the most powerful and what the reasons of their competitive power are.
McDonalds is one of the most popular and largest organizations in the whole world; its main purpose is to provide its customers with proper quality services and fast food. The chosen philosophy to make good and provide responsible business make this company recognizable and supported by many other organizations (McDonalds, 2010). Employees have to present clean food under clean conditions for people who want to get such services.
Taco Bell is the second organization under analysis that aims at distribution of such food like burritos, nachos, and tacos. The representatives of this organization have their own visions about the production offered: “You say sandwich, we say tortada” (Taco Bell, 2010). The main objective of this company is to provide customers with good and fast Mexican-style food and make people enjoy this style in any part of the world. Taco Bell is not only one of those restaurants that serve people, it is the place where anyone can find a part of Mexico with its rules and features.
Wendy’s is a kind of native land of hamburgers. It should not be compared to McDonalds because this organization has its own strategy and is ready to share its ideas with people: “We won’t cut corners on anything. Not on fresh, quality ingredients. Not on how we treat people. Not on giving back. And certainly not on being the defender of good taste for people everywhere” (Wendy’s, 2010).
On the one hand, the operations of these three companies seem to have no evident differences: quick service, tasty food, lovely staff, and comfortable places. On the other hand, the nature of their operating systems has certain differences: McDonalds’ employees focus on friendly communication with customers, Taco Bell tries to represent true Mexican food, and Wendy’s remembers about its roots and takes care about all-sided services. These three companies need to organize the work of employees on a proper level, to inform these workers about current changes and new trends, and to follow their activities in order to enhance the best services and to attract the attention of many people. OMM costs of these organizations do not actually differ considerably because they are from the same industry and require almost the same products and technologies. However, it is necessary to admit that evaluation of these costs influence considerably numerous operating systems and management of how each activity should be done and impose its outputs, inputs, quality, and techniques (Schlosser, 2001). Fast-food restaurants under discussion are characterized by the following types of OMM costs: food suppliers (import of products), technological support (to prepare food under proper conditions and to present appropriate surrounding for customers), clothing (to make each worker equal and recognizable), and labor costs (to teach employees and explain how to meet expectations of customers).
These types of costs play a very important role in operations performed by companies. If there are some difficulties or unpredictable costs, managers have to be ready to solve problems and suggest several ways out. The analysis of OMM costs should help some companies reduce these costs and choose those ways under which the same success may be achieved but cheaper demands are required. For example, it is possible to make use of cheaper labor power to create clothes for workers. It should not reflect considerably on the quality of goods and services offered to customers, and what is more, it has to reduce costs at any organization. However, it is not the only possible way to cope with challenges and high costs. Every organization has its own methods which help to take leading position in the food industry. McDonalds has its competitive advantage due to its fast spreading all over the world in developing and developed countries; Wendy’s can win its competitors due to deep care about its clients and attention to each detail, each corner of their services; and Taco Bell is the only fast-food restaurant that promotes Mexican food in any part of the world and suggests changing any food for Mexican with its own peculiarities and traditions.
Operating systems of such fast-food restaurants like McDonalds, Taco Bell, and Wendy’s have their own differences and similarities. Though all of them are the members of one team called food industry and try to develop good business sense, every company aims at presenting different services, different food, and different opinions of the same things.
Schlosser, E. (2001). Fast Food Nation: The Dark Side of the All-American Meal. New York: Houghton Mifflin Harcourt. The Values We Bring to the Table. (2010).
McDonalds. Retrieved April 26, 2010, from destination=http://www.aboutmcdonalds.com/mcd/students/mcdonalds_does_good/the-values-we-bring-to-the-table.html> Think Outside the Bun. (2010). Taco Bell. Retrieved April 26, 2010, from Retrieved April 26, 2010, from
destination=http://www.aboutmcdonalds.com/mcd/students/mcdonalds_does_good/the-values-we-bring-to-the-table.html> Think Outside the Bun.
(2010). Taco Bell. Retrieved April 26, 2010, from
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