: presents her with. Not only will

: An image, disturbing to picture, of a childs mindand inside the childs mind is a schema of every concept the adolescent hasever taken in. A Nazi swastika symbolizes an evil hatred from history, the childhas learned that prejudice is wrong.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-* Copyright DueNow.com Inc. *Category:Social IssuesPaper Title:effects of mediaText:The Effects of MediaAn image, disturbing to picture, of a childs mind and inside the childsmind is a schema of every concept the adolescent has ever taken in. A Naziswastika symbolizes an evil hatred from history, the child has learned thatprejudice is wrong. A mental picture of a young bride walking down an isle, thechild knows marriage is sacred and that the woman can take pride in her whitedress. A Coke bottle brings the sweetness of cola to the youths taste buds.

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This person was biologically determined to be female at birth. This person nowhas a role in society to play. We refer to her as female because she is not maleand there is no in between in our culture, she is female because of her physicalfeatures. We have a schema of what a female is expected to be.

She probably hashair with length. Her features should be soft and luscious. She will not fight;she will smell good. She isnt impressed with extremely large spiders; shewill be impressed with beautiful flowers.

She should desire to look sexy, todress sexily, to be sexy. Certain things are expected of her. She is to learnthe behaviors, beliefs, and values her society presents her with. Not only willshe learn those requirements but she will also learn from the environment aroundher.

All the information she is presented with she will accept and decide whereto put it. She will be forming her opinions, beliefs morals, behaviors andvalues of her own. The average youth will watch 10,000,000 advertisements beforethe age of eighteen (Hull).

Reading through an average teen magazine, a teenagercan read about how to be popular, how to apply makeup, how to style hair, evenhow to dress next month. The average movie is filled with advertisements justslipped in casually. Not to mention regular tv has eight minutes of commercialsfor every 22 minutes of television (Hull). I ask my audience to consider theinformation received by their children and evaluate the choices of media in theenvironment your children live in.

Everyone has their own set of values. Similar to fingerprints, no two sets ofvalues are alike. Values evolve and change depending on each individualsexperience, age, education, culture, etc. A major influence in todays societyis media, it is everywhere and contains an immense amount of messages.

Youth ingeneral have become the number one target of Media. Why is this? Teens spend onaverage 100 million dollars a year. In addition they spend more than $50 milliona year of their parents money(Merchants of Cool). This is a bigbusiness! 75% of teens have a television in their room. 1/3 of teens have apersonal computer in their room and the average time spent online per night istwo hours (Youthworker). With all this mass amount of media being taken in everyday how do we know exactly what teens do with this information. These arequestions parents must ask themselves: How much of this information effects mychilds values. How does this information effect my childs personalsuccess?The personality development begins day one on this planet, according toFreud.

Every age has its own learning experience that must be accomplished tofit in society. Let us look at our female baby. She is born and immediatelycategorized as a boy or a girl. She will be dressed in dresses and otherexclusively female clothes. Her welcome home sign will indicate her gender.

Thisis when Freud says we act from our id, or our basic need drives. We know whensomething is needed and we demand instant assistance. Every minute to a baby isan eternity. The comprehension of time isnt acquired until later in life.

First she will learn what is considered to be right and wrong. Her family playsa huge role in her facing this challenge. The child will learn the meaning ofthe word no. This is often even a childs first word.

As she graduatesfrom early childhood she will begin to learn consequences. Reasons why thingsare right and wrong. She will learn self control and confidence.

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