started its business from selling the books. The books were sold via their
website named Amazon.com. In the beginning, they sold the books and it became
the world largest bookstore for the book
lovers. In a shorter span of a time, Amazon was able to achieve a higher
pinnacle and in 2000 it became a stage for individuals and retailer to sell
their goods (Gilbert and Mayes, 1989). Any individuals can carry out the
shopping via this site all they need to do is to make there any devices such as laptop or cell phones connected to the internet. Amazon carries out its business
through e-commerce and e-business. It is one of the rapidly growing and highly
valued companies in the world. In order to make any kind of purchase, a customer
is required with an Amazon id. All these activities of costumers are monitored by CRM (Customer Relation Management). The
purpose of CRM is to provide costumer’s with continuous information system
despite their purchase of goods or not.
Once the goods are ordered then payment can be made either upon delivery or online. While making an online
payment, Amazon.com makes the use of secure
server software in order to keep the information of their users secured (Post,
2017).Besides online retailing, it also carries out its business in the form of
Business-To-Business (B2B). Amazon provides a wide range of goods to any
business organizations such as offices and industrial sectors. The payment is
carried out through online and to make the payment businesses organization need
to have Amazon accounts (Johnson, 2016).
were several challenges faced by Amazon Company before achieving the greater
height of success. Instead of running away from challenges on their way to
success Amazon Company faced it. To keep balance
of a wide ranging of goods and millions
of its users, it makes the use of powerful systems such as Amazon Web Services
(AWS) and Simple Storage Service (SS). It also spends a huge amount of money on infrastructures and technology. It has the
better customer service strategy and it is one of the contributing factor in the success
of Amazon. On the list of customer’s satisfaction,
this company ranks in a higher position.
To handle large numbers of users
effectively and efficiently, it makes the use of CRM. It makes the use of secure server software in order to protect the
personal information of their individuals and interactive searching system is
provided to the customers so that searching of any products can be carried out
more easily. Besides the use of technology, this company is also innovative.
One of the most innovative service
provided by Amazon is Amazon locker. This locker is for those users who can’t
reach the post offices by time and doesn’t want their goods to be delivered to
their working environment such as an office.
Only by making the use of latest technology and innovation doesn’t guaranty the
success but the management of a company should also be strong which can be
found in Amazon Company. An execution of customer
orders is also the other reason behind its success. This company is able
to deliver the right kind of products and services needed by the customers. It
tries to serve its customers in the best and fastest way as much as possible
Use of information technology (IT) and information
system (IS) on AMAZON
this competitive business world, most of
the business organizations use IS and IT to efficiently perform their business
activities and achieve the organizational goal in a better way. Information technology
(IT) and information system (IS) are often considered the same. But truth is IT
falls under IS. An information system is developed
to form, accumulate, influence, share information whereas information
technology is concerned with management of computer-based
information systems. Information system and information technology have become an integral part of each and every
business organization as these system helps to bring innovation to the business organization (Porter and
is the global online platform and a famous cloud service provider. It has its
own websites, software development centers and customer service centers in many
locations worldwide (Zhang et al, 2010). The objective of Amazon is to provide
a wide variety of qualitative products at lowest prices in an easy and better way. It
is continuously expanding their business activities globally (Gregory, 2017). As Amazon performs its business activities
with the thousands of customers every day, there is more need of information
system and information technology for the better performance. With the help of such
system business organization can increases operating efficiency to get higher productivity.
An information system play key role to develop
new products and services. Amazon created a different
information system for the technological improvement as well as manages
various management challenges within the business environment. The key information
systems developed by Amazon are Amazon Web Service and Simple Storage Service. These
systems help to securely collect, store and analyze a large amount of data and information about their products and
customers. Information system allows Amazon to operate their business
activities more effectively by offering complete
and more recent information (Aksoy and DeNardis, 2007). Amazon is making a huge investment in information system through
which it can be able to expand its business activities globally. Amazon has
developed the CRM strategy which helps capture the information about the
customers. Every business organization should be able to quick responses to their
customers which help to maintain loyalty and increase the reputation of an
organization. Through the help development of CRM Amazon has productively managed
the relationship with customers without ever personally meeting them. Technological
development helps Amazon to provide an easy way
for doing transactions. Consumers of Amazon can purchase a product with one-click ordering. CRM of Amazon is
useful for storing the data and
information about the customers which allow. As internet-based
organizations need to remain competitive, information system and information
technology are strong tools to remain competitive in every business activities.
So, information system has become crucial in the support, the sustainability
and growth of the Amazon (Lee-Kelley et al, 2003).
gain the maximum benefits from the business organization information system
plays a vital role. With the help of the information system, new business models can be created which helps the organization to remain competitive and achieve
the organizational goal in a more effective way.
An information system is useful in
providing better services to the customers and to take a better decision making
to improve the organizational effectiveness. So, in this competitive business world, every business organization should be
able to develop a proper information system
to improve the organizational performance.
Technology used by different stakeholders of Amazon
developed by Amazon Company are B2B, B2C, Customer Relationship Management
(CRM), Amazon Web Services (AWS), Simple Storage Service (S3) and 1-Click. The
various stakeholders of Amazon are suppliers, society, government, creditors,
shareholders, customers, owners, managers and
employees. Business-to-Business technologies are being used by suppliers,
government and creditors.
Business-to-Customers technologies are being used by society, customers,
employees and managers. Customer
Relationship Management (CRM) technologies are being used by owners and
employees. Amazon Web Services (AWS) technologies are being used by all the
stakeholders of an Amazon company. Simple Storage Service (S3) technologies are
being used by owners and managers. 1-Click technology is being used by
suppliers, customers and society (Timothy
Coombs and Holladay, 2012).
conclusion, Amazon is the global online platform and a famous cloud service
provider. Every organization has a set of internal and external stakeholders.
Internal stakeholders are individuals or groups who are directly affected by
operational process of an organization whereas external stakeholders are
indirectly influenced by the performance of an organization. Amazon developed
various information systems for the better services towards its stakeholders. Information
system is useful for organization to efficiently manage their operation, to
help managers for making better decision about business activities and achieve
the competitive advantage. Amazon created a different information system for
the technological improvement as well as manages various management challenges
within the business environment. The technologies adopted by Amazon are
business-to-business, business-to-customers, and Amazon Web Service, Simple
Storage Services and Customer relationship management. As Amazon is the internet-based organizations it needs to remain
competitive, information system and information technology are strong tools to
remain competitive for Amazon. So, information system has become crucial in the
support, the sustainability and growth of the every business organizations.
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